Brand Guidelines & Resources
Fueling Ambition, One Brew at a Time
Welcome to your one-stop shop for everything you need to champion Paddy & Scott’s. Whether you're brewing behind the bar, sharing our story online, or telling your customers why this coffee hits different... we've got you covered.
Why This Matters
We’re not just another coffee company. We’re on a mission to fuel ambition, from the farmers we work with to the people we serve. That mission needs to shine through wherever our brand appears, and that’s where you come in.
What You’ll Find Here
Our marketing kit is built to help you do more, faster, while staying true to our voice and vision. Inside, you’ll find:
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✅ Logo Pack — for digital and print
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🎨 Colour Palette & Fonts — consistency never looked so good
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📸 Lifestyle & Product Images — high-res visuals that tell our story
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✍️ Tone of Voice Guide — how to sound like us without sounding like everyone else
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📣 Social Media Assets — graphics, suggested captions, and more to help you post with purpose
Brand Basics
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Logo Usage: Keep it clean, give it space, and don’t squash or stretch.
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Voice: Friendly, cheeky, and full of purpose. No corporate jargon.
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Values: People. Planet. Coffee.
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Mission: To fuel ambition through incredible coffee with a conscience.
Let’s Tell the World Together
We’re proud to be in your hands - literally. Whether you’re pouring flat whites or managing five venues, you’re helping us make coffee mean more. If you need anything that’s not here, shout, our team is happy to help.
Design Assets
Canva Templates
📩 Need something custom? Email us at matthew@paddyandscotts.co.uk