Price increases are never welcome, and we want to be open about the pressures shaping the coffee market right now. As Derio — our long-time partner in Brazil — highlights in the video below, growers are navigating rising economic pressures that affect every stage of the journey from farm to cup.
Thanks to our direct trade model and long-standing relationships at origin, we’ve been able to soften the impact wherever possible. In some areas we’ve even managed to reduce costs, and across the board we’ve taken a careful, customer-by-customer approach to keep things fair, stable, and transparent.
The below document breaks down the key market drivers, explains why certain costs have risen, and outlines the steps we’re taking to manage these challenges.
If you have any questions about your pricing or would like to chat through anything in more detail please contact your account manager directly.